Sidhant Minocha, an alumnus of Pearl Academy Delhi and a Young India Fellow 2015-16. He comes from a family of textile traders and that is how his fascination and knowledge of fabrics began right at home.
Turning his childhood pastime into a career, he founded Sedhantik, an ethical lifestyle brand. He works with indigenous craftspeople from different parts of India who micromanage respective craft clusters and develops products for his brand. He believes that creativity is one of the pre-requisites for designers, especially at the time of conceptualisation.